







I love it. What is it?: The power of instinct in design and branding
Please note: this book is available for UK DELIVERY ONLY
Turner Duckworth is an internationally-renowned design agency known for creating the visual identities of the world’s biggest brands, including Amazon, McDonald’s, Coca Cola and Metallica.
In this book, the agency presents their philosophies, learnings, and adventures from more than three decades of working with major brands. They explore the firm’s unique and optimistic outlook, and offer hints, tips, and the inside scoop on what makes successful brands tick.
Via a fascinating anthology of essays and think pieces and over 150 colour illustrations, the book explores the power of instinct in brand design.
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Description
Please note: this book is available for UK DELIVERY ONLY
Turner Duckworth is an internationally-renowned design agency known for creating the visual identities of the world’s biggest brands, including Amazon, McDonald’s, Coca Cola and Metallica.
In this book, the agency presents their philosophies, learnings, and adventures from more than three decades of working with major brands. They explore the firm’s unique and optimistic outlook, and offer hints, tips, and the inside scoop on what makes successful brands tick.
Via a fascinating anthology of essays and think pieces and over 150 colour illustrations, the book explores the power of instinct in brand design.











