Brands International - Hermés
Justine Smith is a London-based artist who produces collages, prints and sculptures which explore the concept of money and how it touches almost every aspect of our lives in a political, moral and social sense.
This piece is from Smith’s Luxury Brands International series. In this piece, Smith reinterprets the Hermés logo with North Korean Won. Speaking of the series, Smith states:
“Luxury brands often strongly align themselves with art and the art world as part of their marketing strategies, so as an artist it was interesting to subvert that a little and play with the brands in my own work.”
This giclée print is from a limited edition of 30, signed and numbered by the artist.
Size (cm): 50 x 62
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Description
Justine Smith is a London-based artist who produces collages, prints and sculptures which explore the concept of money and how it touches almost every aspect of our lives in a political, moral and social sense.
This piece is from Smith’s Luxury Brands International series. In this piece, Smith reinterprets the Hermés logo with North Korean Won. Speaking of the series, Smith states:
“Luxury brands often strongly align themselves with art and the art world as part of their marketing strategies, so as an artist it was interesting to subvert that a little and play with the brands in my own work.”
This giclée print is from a limited edition of 30, signed and numbered by the artist.
Size (cm): 50 x 62
